HDI Global: Scalable Global Website in 26 Languages

For over a decade, we’ve collaborated with HDI Global on multiple digital initiatives, including the rebranding from HDI Gerling to HDI Global and the migration of their fragmented country websites into a single, scalable platform. Through a partnership rooted in mutual trust and expertise, Bright IT helped transform HDI Global’s digital presence into a powerful, unified solution across 26 countries and multiple languages.

SizeLarge enterprise

HeadquartersGermany

IndustryInsurance

As part of the Talanx Group, HDI Global SE has been one of the leading insurers offering a broad and needs-based range of insurance solutions and accompanying services for decades. HDI operates through foreign branches, subsidiaries and affiliates as well as network partners in more than 150 countries, offering international industrial insurance programmes.

www.hdi.global

Key Challenges We Solved

HDI Global faced several challenges with its legacy CMS and fragmented digital infrastructure. Here's how Bright IT addressed these core issues.

Fragmented Content

Numerous independent country websites required ongoing content updates without centralization.

Inconsistent Page Structure

Product pages were presented inconsistently, leading to a confusing user experience.

Limited Editorial Control

The legacy CMS lacked intuitive content management, hampering productivity.

Outdated Media Handling

Manual resizing of images and inefficient video formats posed challenges across devices.

Results

The revamped HDI Global website has already demonstrated a significant improvement in user engagement and efficiency.

Multi-Language Support

The website now supports 26 languages, allowing HDI Global to expand its global reach seamlessly.

Increased Productivity

Editors can now manage and update content across multiple countries with ease, drastically reducing content update time.

Improved User Experience

A more cohesive and intuitive user experience has led to increased session duration and improved conversion rates.

Seamless Media Management

The integration of Cloudinary has optimized media across all devices, enhancing the visual quality and performance of the site.

Our Approach to a Global Unified Website

Working closely with HDI Global, we devised a clear, scalable strategy to streamline their website across 26 languages while enhancing editorial productivity.

We start with an in-depth analysis of your current platform, understanding your goals, technical requirements, and the unique needs of each market. This phase helps us pinpoint areas for improvement, define objectives for your website rollout, and ensure that all stakeholders are aligned.Key Steps:

Market and user analysis to identify localized content needs
Technical audit of the existing systems and workflows
Setting clear KPIs and defining project goals for each region

Tools & Technologies

For this project, we utilized key technologies and platforms to ensure scalability, efficiency, and performance across all aspects of HDI Global’s digital presence.

Optimizely
A flexible and scalable CMS solution that powers HDI Global’s website with seamless content management.
Discover Optimizely
Cloudinary
A leader in media asset management, enabling seamless image and video optimization across platforms.
Discover Cloudinary
Microsoft Dynamics
A fully integrated CRM system for professional lead capturing and management.
Visit Microsoft Dynamics Website

Why Bright IT?

Bright IT’s expertise in digital transformation, scalable platforms, and ongoing collaboration made us the ideal partner for HDI Global.

Experience with Global Rollouts

We’ve managed multiple large-scale digital transformations across various regions and industries.

Comprehensive CMS Expertise

Our knowledge in implementing and optimizing CMS solutions like Optimizely ensures smooth operations for complex sites.

Seamless Integrations

We specialize in integrating critical systems like Microsoft Dynamics and Cloudinary to ensure smooth workflows.

Scalable Solutions

Our approach to headless and composable architectures guarantees long-term flexibility and performance.